Privacy Policy of CERVA By Alba

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Myalbashop.com.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".

We collect Device Information using the following technologies:

COOKIES

Below is a list of cookies that we use. We have listed them here so that you can choose whether to allow them or not.

  • _session_id, unique session identifier, allows Shopify to store information about your session (referrer, landing page, etc.).

  • _shopify_visit, no data held, persists for 30 minutes from the last visit. Used by our website provider's internal statistics tracking system to record the number of visits.

  • _shopify_uniq, no data held, expires at midnight (relative to the visitor’s location) the following day. Calculates the number of visits to a store by a unique customer.

  • cart, unique identifier, persists for 2 weeks, stores information about your shopping cart.

  • _secure_session_id, unique session identifier.

  • storefront_digest, unique identifier, used to determine whether the current visitor has access if the store is password protected.

Log files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information".

When we refer to "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We generally use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging shipping, and providing invoices and/or order confirmations).

Additionally, we use this Order Information to:

  • Communicate with you;

  • Screen our orders for potential risk or fraud;

  • Provide you with information or advertising relating to our products or services, in line with the preferences you have shared with us.

We use the Device Information we collect (particularly your IP address) to help screen for potential risk and fraud and, more generally, to improve and optimize our Site, including generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.